Things sellers should keep in mind about packaging

21st century, a fast-paced world where time is money. Saving time can simply be presumed as saving money. Today a popular technique to save time (for making money of course) is banking on the packaging. The packaging is no more uncommon and has revolutionized the market through its business and technological advances. Etpsonline knows what the customers want, millennials these days rely on and approach the outer packing first more than what’s inside. As it’s already said, the first impression is the best impression, same goes with the packaging. Etpsonline here tries to focus more on the packaging to attract customers. 

Once you have decided on which products you are going to sell and ship to your customers, it is time to consider how you are going to ship them. With so many options to choose from, it’s possible to end up selecting the wrong packing materials, which can cause damaged packages, disappointed customers, and lost profits.

Do not miss out on this opportunity to create a strong, lasting impression. By packing your products in the right materials, you will gain your customer’s trust, encouraging repeat business as they know you will ship your products to them safely and securely. For more please check how our website, Etpsonline works with their packaging. We at Etpsonline try to serve better and be perfect. 

The Pros of Packaging

The primary packaging advantage is to protect the product in various ways, including:

  • Helps in keeping products fresh longer: especially food products from bread, lentils, sugar to cookies stay fresher when sealed in packing. For example, bread becomes stale in mere minutes outside of its packing. Foods that are canned or vacuum-sealed can stay fresh on a shelf for months or even years, while they’d last only days in the refrigerator before spoiling.
  • Preventing breakage and wear-and-tear: Packaging keeps fluids like ink and perfume from evaporating. Paper becomes discolored and glues unusable when exposed to the air, but keeps for years in its packaging. Items that could be sold without packing like stuffed animals and other toys are shielded from the dings and dirt they encounter during shipping or sitting on store shelves.
  • Making shipping easier: There are distinct pros of packing in logistics. Items that are boxed can be stacked and transported more easily than those that are loose.
  • Variety of materials: Manufacturers can choose from paper, cardboard, metal, and many types of plastics. Metal and hard plastics offer the most protection, but paper/cardboard can provide additional protection inside the package and plastics can be molded to encase products as needed.

The Cons of Packaging

The cons of packaging depend partly on a person’s role in the manufacturing, marketing, and consuming process. To manufacturers, the packaging is an added but necessary expense. Marketers see packaging as a design and information opportunity, while to consumers, it’s something to discard. Increasingly, many people are encouraging limiting excessive packaging and using more materials that will biodegrade or can be recycled.

On the flip side, packaging has its cons too:

  • Cost increases product pricing: The more it costs to package a product, the higher the consumer price will be since manufacturers must pass the cost along to the consumer or make less profit.
  • The durability of some materials: Generally, the cheapest materials are also the least durable, like paper and plastic. One of the cons of flexible packaging such as paper, cardboard, and thin plastic, like those that allow “windows” to see the product is that they can be crushed, dented, or torn during shipping or when handled in the store. Hard plastics and metal will hold their shape and protect the product.
  • The difficulty of recycling: Recycling is a dilemma for all packaging. Some communities don’t provide recycling; those that do require households to follow rules such as collapsing boxes, making sure items are clean of food debris and leaving lids on or removing them, etc. When people don’t follow these rules, it requires manual handling of materials which is costly and slows down the process.
  • Packaging requires extra room in shipping: While square- and rectangular-shaped boxes stack neatly and efficiently, they do take up more room. Packaging increases the size and weight of the product overall, so when shipping large quantities of product, packing raises the cost of shipping.
  • Reducing packaging affects perceptions: The push to use less packing which saves cost and raw materials also makes consumers think they’re getting less product, even when the amounts are the same, but larger packaging was previously used to give the appearance of greater value.

Etpsonline organizes its own packaging with careful planning. We safely ship the products to our eager customers around the country, while showcasing what matters to the business. Whether that is stunning customized branding, cost-effectiveness, strength, and durability, or eco-consciousness is completely up to you. Visit our website for more and get exploring, I hope our packaging wins your heart! 

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