How To Get Sellers To Your E-Commerce Marketplace Website?

An e-commerce marketplace website is a website where different brands and multiple vendors sell their products on one single platform. In a nutshell, an online marketplace smoothens the entire process of buying and selling products via one single platform, where the admin manages the platform, different vendors sell their products directly to the customers and the audience gets to choose from a wide range of products. So, if you’re someone who’s thinking of stepping into the e-commerce world, then creating an e-commerce marketplace is the right choice for you. Etpsonline is one such great example of an online marketplace you could refer to. 

The simplest way to find wholesale vendors is by Googling the company of the product you want to sell, going on their website, and finding out who their wholesale distributors are. Smaller companies most likely won’t have distributors and will be willing to sell to you directly. Owning a multi-vendor e-commerce marketplace platform means more merchants and eventually more earnings for everyone. If You have more items on your marketplace – then more individuals visit and more sales will happen.

Reach Vendors on the existing platforms

Where do you begin from while searching for vendors for your e-commerce platform? One path is to take advantage of the existing platforms where your target sellers are active. You can do this by online or offline methods. For example, Facebook groups or online forums, where individuals having similar interests assemble. These online platforms encourage discussions that enable potential providers to promote their items.

How at that point do you persuade these providers to list their products and services on your multi-vendor marketplace? You should be prepared to demonstrate that you can offer them an option that is superior to the currently available market choices. After grabbing the contacts of sellers, create a comparison analysis of your e-commerce marketplace with competitor’s marketplace, and distinguish your e-commerce marketplace as a better alternative.

Do Marketing of your e-commerce marketplace website smartly

Marketing is the most efficient and effective technique that can be used to promote a multi-vendor marketplace. A good marketing strategy helps in attracting vendors to your multi-vendor marketplace. Here are some of the ways to promote your e-commerce marketplace platform:

  • Utilize the Advertising Platform Efficiently:

You can attract vendors with the help of social networking. It is a handy way to reach out to vendors. Sharing informative and promotional posts on social networks can bring great results for your business. You can also reach out to local vendors who are not available on social networks by visiting them personally. There are a lot of vendors who may not know about social media but can add a lot of value to your e-commerce marketplace.

  • Proper targeting of ads:

Running a google search and display ads campaign is also another great way to promote your marketplace. Create your ads for the vendors to register on your online marketplace as a seller. Your ad campaigns should reflect your intentions, otherwise, the provided information can be misinterpreted.

Utilize social media groups, forums, and communities:

Search vendors for your e-commerce marketplace website and connect with them directly.

Joining groups, communities, and forum discussions of merchants across different social media channels and websites will help you to connect directly with them. This will enable you to associate directly with them. Sharing information regularly on these platforms keep the vendors updated about the latest information.

So far what we have discussed is how to attract merchants through social media, ads, or from different platforms. Let’s see a couple of outbound promoting approaches to specifically associate with merchants for your online store.

But first, you have to realize where from to discover merchants’ data. 

Below are some of the points that will help you:

  • Online Business Listings: Find top business listings like Google Maps, Apple Maps Yellow Pages, Manta, Yelp, and etc. for the vendor of your chosen specialty.
  • Merchant Associations: You can search for local vendor associations and try to get information about the vendors of your chosen specialty.
  • Trade fairs: You can also attend the local trade fairs. From trade fairs, you can find out vendors who are related to your business. Tell them directly about your business and get contact information so you can reach them in the future.
  • When you have adequate dealer information, now is the time to start contacting the vendors through online and offline modes of communications, Skype, social media and etc.

Use the Email marketing technique.

Composing an email layout, attempt to hit the main points on why sellers must register on your e-commerce marketplace. Try not to waste your letter space on the presentation of yourself and your possible arrangements for developing. Share the link of the “About Us” page or compose it at last. The last thing you need to focus on is personalizing your emails. 

Write blogs to attract vendors.

A blog is likewise a decent method to draw in individuals to offer on your e-commerce marketplace website. Show them the reviews and success stories of your current vendors, business bits of knowledge, and other helpful data for merchants to keep near your business. On search engines like Google, blogs rank fastly if optimized well. In a short span of time, you will discover a link to your blog on Google indexed lists. In any case, it’s ideal for persistent development. 

Clearly mention the commission structure.

The commission and payment structure is another enormous worry for the sellers. Regardless of whether you’re charging the commission according to the product category, the item, or the quantity everything ought to be clarified.

You have to install the modules at your E-Commerce website that consequently separate the expense and ROI. It ought to be relegated to the payment page itself. Any deferral in this may leave the sellers in doubt. For payment, the general pursued methodology is at the end of every week. This keeps the books clean and liquidity is kept up at the merchant’s end.

Provide eCommerce logistics and Customer support.

Promoting and approaching customer traffic is one of the fundamental reasons single sellers and private ventures will be attracted to your eCommerce website. Creating a huge amount of customer traffic is only half the problem. The following issue is getting items to your marketplace, giving 24/7 support, and setting up a fool-proof returns systems.

In the event that your eCommerce marketplace includes shipping physical merchandise, at that point you may need to think of answers for warehousing, packaging, and afterward finding transportation accomplices and order fulfillment companies who can take on end to end delivery logistics of products.

Discovering sellers, helping them go web-based, creating traffic, conveying an item, and overseeing client desires, these are all the links in your e-commerce business chain. Your vendors will come to you for delivery logistics as much as with respect to your advertising hacks. So get this right.


The different procedures talked about in this post aren’t only for a normal item offering online website however apply to a wide range of e-commerce marketplaces where numerous sellers are included, for example, online food delivery stores, online clothing stores, online grocery stores, etc.

It is conceivable that because of different plans of action, you may need to approach things a bit in an unexpected way, yet generally, these systems will work out to be viable. Building a multi-vendor marketplace requires the right planning and execution of that plan, if done right you can achieve the heights of this business in no time. Etpsonline is one such great example of an online marketplace. 

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